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Watch "Best of Fred" Quicktime Video
Click Gears Above
(Some of our favorites from the more than
1,100 different commercials which were aired)
BE PATIENT - TAKES TIME TO LOAD
Need
Quicktime?
Download quick, just click the Q
Shadoe
as Fred Rated
After the first weekend of the campaign,
sales increased 500%.
In four years, the group grew from
14 local stores to 78 superstores in 5 states.
The success of the Federated advertising campaign
was extraordinary. It was the first
regional advertising campaign ever to have received
a 2 page spread in Time magazine.
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